当今的互联网创造了多种多样的盈利方式,电子商务一词已从不被人信任变成竞相追捧。各式各样的网店、商城、团购网如雨后春笋般崛起,纷纷变身为网络购物中的踏浪者。而传统企业也早就开始琢磨:网络对自身有什么价值?如何才能抓住这一潮流,寻得新的市场开拓点?大部分传统企业虽然不会把全部精力投入电子商务,却多少会建立自己的门户网站。但很多企业仅仅是在网络大潮的趋势下跟风流行,建立的网站是完完全全的“门面”。公司只是把域名和空间作为一项每年必须的支出,把域名看作网络门牌,相对于现实门牌,每年都要花钱,还需要维护更新,实在是比现实门牌麻烦很多。在这种随大流的风潮下,如何将域名的真正作用发挥出来,缺乏深入而实际的考虑。DotAsia机构行政总裁钟宏安先生近期在亚洲新通用顶级域名“.asia”的推广活动中指出,域名对企业有着极高的商业价值,尤其在对外贸易方面。 Today’s Internet has created a wide variety of ways to make money, and the term e-commerce has never been sought after by human trust. A wide range of online stores, shopping malls, buy network mushroomed rise, have turned into online shopping in the sea surfers. However, traditional enterprises have already begun to ponder over: What value does the network have for itself? How can we seize this trend and seek new market development points? Most traditional enterprises will not establish their full potential in electronic commerce Own portal. But many businesses just follow the trend of the Internet trend to follow the trend of the establishment of the Web site is completely “facade ”. Companies just take domain names and spaces as an annual expenditure they need, and they regard domain names as network house numbers. Compared with reality numbers, they spend money each year and need to maintain and update. This is actually a lot of trouble than the reality numbers. In this wave with the crowd, how to play a real role in the domain name, the lack of in-depth and practical considerations. Mr. Zhong Hongan, Chief Executive Officer of DotAsia, recently pointed out in his promotional activities of the new gTLD in Asia “. Asia” that domain names have a very high commercial value to the business, especially in terms of foreign trade.