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提高企业整体运作效率,是供应商解决终端问题的根本途径。供应商在终端遭遇的种种问题,归结为一点,就是面对与终端的合作缺乏足够的赢利能力。供应商在终端环节“进”或者“退”的根本目的,也就是提高与终端合作的赢利能力。因此,在讨论进退问题之前,了解这种赢利能力不足的根本原因和改善途径,供应商才能根据自身的情况做出恰当的选择。赢利能力不足的根本原因到底造成企业与终端合作中赢利能力不足的本质原因是什么?我们首
Improve the overall operational efficiency of enterprises, suppliers are the fundamental way to solve the terminal problem. The problems encountered by suppliers in the terminal, boiled down to one point, is the face of lack of cooperation with the terminal sufficient profitability. Suppliers in the terminal link “into ” or “back ” the fundamental purpose, that is, to improve the profitability of cooperation with the terminal. Therefore, before discussing the issue of advancing and retreating, understand the root cause of this lack of profitability and ways to improve, so that suppliers can make the right choice according to their own situation. The root cause of the lack of profitability in the end caused by the enterprise and terminal cooperation in the profitability of the essence of what is the reason?