深入把握展会特性展览会有别于其它营销方式,它是唯一充分利用人体所有感官的营销活动,人们通过展览会对产品的认知是最全面、最深刻的。同时,展览会又是一个中立场所,不属于买卖任何一方私有。从心理学角度看,这种环境易使人产生独立感,从而以积极、平等的态度进行谈判。这种高度竞争而充分自由的 In-depth grasp of the characteristics of the exhibition Different from other marketing methods, the exhibition is the only marketing activity that takes full advantage of all the senses of the human body. The most comprehensive and profound people’s understanding of the products through the exhibition is. At the same time, the exhibition is a neutral place and does not belong to the buying and selling of either party. From a psychological point of view, this environment tends to create a sense of independence and allow for negotiations in a positive and equal manner. This highly competitive and fully free