论文部分内容阅读
文章利用资源位理论对我国电影产业的商业融资方式进行了分析,指出从理论上来说,银行信贷、上市融资、私募股权基金、电影隐性广告等融资方式能促进资金资源位、管理信息资源位以及注意力资源位等不同类型的资源位的提升,但为真正实现上述资源位的提升,需要建立电影企业贷款风险控制机制、提高电影企业经营绩效以及构建合理的电影隐性广告植入定价与支付体系。
This paper analyzes the commercial financing ways of the movie industry in our country based on the theory of resource bits, and points out that in theory, such financing methods as bank credit, listing and financing, private equity funds and movie recessive advertisement can promote the resource of funds, management of information resources As well as attention resources such as different types of resources to enhance the bit, but in order to truly improve the above-mentioned resources, the need to establish a control mechanism for the film business loan risk, improve film business performance and build a reasonable implicit movie implanted pricing and Payment system.