论文部分内容阅读
广告是社会经济发展的产物,它所具有的传播经济信息、开拓市场、引导消费的特殊功能,决定了广告业在一个国家中的特殊作用和地位。一个国家广告业的发展水平,是其经济发展水平的体现。随着改革开放和社会主义市场经济的发展,我国的广告业也得到了迅速恢复和发展。据有关部门统计,1994年上海每天以2户广告企业开张营业的速度,使上海成为广告企业发展数量最多的城市。全年被批准注册的广告经营企业达733户,至此,全市已有广告经营企业2217户,比上年增长49.4％,增幅进入本市第三产业发展的前列,使上海广告业继续在全国处于领先地步。广告业已经初步形成具有一定规模、服务门类和媒介种类比较齐全、能够为社会提供系列化信息服务的产业。
Advertising is a product of social and economic development. Its advertising function of disseminating economic information, opening up the market and guiding consumption, determines the special role and position of the advertising industry in a country. The level of development of a country's advertising industry is an indication of its level of economic development. With the reform and opening up and the development of the socialist market economy, the advertising industry in our country has also been rapidly restored and developed. According to statistics from relevant departments, in 1994, Shanghai opened its doors to 2 advertising companies daily, making Shanghai the most developed city for advertising companies. The number of approved advertising enterprises reached 733, so far, the city has 2217 advertising enterprises, an increase of 49.4% over the previous year, an increase of the tertiary industry in the city into the forefront of development, the Shanghai advertising industry continues to be in the country Take the lead. The advertising industry has initially formed an industry with a certain scale, a wide range of service categories and media types, and a series of information services for the community.