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年轻消费群体已经崛起,90后已经逐渐成为消费市场的主力,他们将影响中国未来10年甚至更长远的消费市场。对于正在处于变革时期的汽车行业而言,在年轻市场中的成败直接关系到品牌的未来。因此,占领90后市场无疑成为众多车企未来战略的核心。目前来看,不论是奔驰、宝马、奥迪等豪车品牌,还是丰田、大众、通用等大众车型,都在推行年轻化战略,一场抢夺以90后为代表的新兴消费群体市场的战役将愈演愈烈。
Young consumer groups have risen and have become the mainstay of the consumer market after 90, which will affect China’s consumer market for the next 10 years or more. For the automotive industry in a period of change, the success or failure in a young market is directly related to the future of the brand. Therefore, occupying 90 after the market will undoubtedly become the core of many car companies future strategy. Currently, both the Mercedes-Benz, BMW, Audi and other luxury car brands, or Toyota, Volkswagen, GM and other popular models, are promoting the younger strategy, a snatch to 90 emerging consumer groups represented by the campaign will intensify .