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本期话题:优秀的广告语或可以体现产品定位,或可以展示品牌气质,往往是广告作品和营销策略的点睛之笔,不仅能带给你视觉、听觉等感官上的刺激,还会有心灵的触动。曾经或现在,哪些广告语打动了你?洛克乔要逆袭!索尼集团在2009年开始使用的“Make.Believe”。虽然近年索尼集团在几个重要领域都遇到挫折,但还是不能抹灭这个消费电子帝国的贡献和情怀。Make是索尼能为消费者提供的,Believe则是消费者所想要的,甚至是想象的。索尼的确也一直践行着这一句话,绝非
This issue: Excellent advertising slogan or can reflect the product positioning, or can show the brand temperament, advertising products and marketing strategies are often the crowning touch, not only can give you visual, auditory and other sensory stimulation, there will be the soul Touch. Which advertising slips have touched you or have you been there? Lockechow is going to fight back! “Make.Believe”, which Sony Group started using in 2009. In recent years, Sony Group suffered setbacks in several important areas, but still can not erase the contribution of this consumer electronics empire and feelings. Make is Sony for consumers, Believe is what consumers want, or even imagine. Sony has indeed practiced this sentence, not by itself