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社会发展离不开城市的率先发展,而城市又是现代社会发展的中心。城市品牌像城市的名片一样,在“绘声绘色”的宣讲着这座城市的各种信息。树立良好的城市品牌有助于将当地的历史文化、地域文化、企业文化、生态文化等各项社会文化资源进行更好的优良整合,对各类文化的传承与交流、地方优势特色的展现与推广、经济的促进与发展、增强城市核心竞争力等方面都有较为深远的影响。
Social development is inseparable from the pioneering development of cities, and cities are also the center of the development of modern society. City brands, like business cards in cities, preach all sorts of information about the city in “vivid colors.” Establishing a good city brand will help better integrate various social and cultural resources such as local history and culture, regional culture, corporate culture and ecological culture. Inheritance and exchange of various cultures and the display of local advantages and features Promotion, economic promotion and development, enhance the city’s core competitiveness and other aspects have more far-reaching impact.