我们经常以为购买信息服务的人必定是应用信息的专家,其实很多情况并不是这样,特别是对机构用户,信息资源的采购者根本不是最后使用信息的人。在集团用户中,常有专门的业务部门来做。对于政府部门,信息资源的采购经常是由电子政务工程管理部门来做的。这些人员并不是业务人员,而是信息技术人员或行政管理人员。因此,信息产品的推销宣传工作要考虑那些非最终信息用户的想法,要尽可能照顾他们的要求。买书的人也并不都是真正看书的,书可用 We often think that people who buy information services must be the application of information experts, in fact, many cases are not the case, especially for institutional users, buyers of information resources are not the last to use information. In the group of users, often have specialized business departments to do. For government departments, procurement of information resources is often done by the e-government project management department. These people are not business people, but information technology or administrative staff. Therefore, the promotion of information products to consider those who are not the final message of the user’s idea, to the extent possible, to take care of their requirements. Not all people who buy books are actually reading books, books are available