数字时代的来临,使从事传统教材出版发行的业内人士担忧数字出版对纸质出版的侵占与蚕食,更担忧职业教育教材使用者消费方式的变革对教材营销商业模式的冲击。数字时代用户需求不断发生着变化,教材出版发行企业的业务系统、营销模式也应与时俱进,积极应对。 The advent of the digital age makes the people engaged in the publication and distribution of traditional textbook materials worried about the embezzlement and encroachment of digital publishing on the publishing of paper by the digital publishing industry and the impact on the marketing model of the textbook marketing even more by the changes in the consumption pattern of the textbook users. In the digital era, user needs are changing constantly. Business systems and marketing models of teaching materials publishing and publishing enterprises should also keep pace with the times and actively respond.