《东南商报》近年来积极开拓宁波社区新闻报道领域,从报道新闻向提供资讯,从单向传播向双向互动,从服务读者向服务受众创新,从浏览媒体向使用媒体、创造媒体创新,探索出一条社区新闻全媒体运作的新路子。社区是基层,也是党和政府以及各级职能部门的关注点、落脚点。但是很多时候政府部门和居民政务信息沟通渠道单一,无法覆盖各个层面的社区居民。政府部门的信息和活动内容缺乏互动且宣传面不广。而社区居民需求多样化,他们需要进一步的参与和服务,融入社会和社区生活。目前,《东南商报》在社区新闻报道领域已构筑起“一报一刊一网一活动两微博”的全媒体构架,广大社区工作者可以方便地 In recent years, Southeastern Business Daily has been actively developing news coverage in Ningbo community, providing information from news coverage, from one-way communication to two-way interaction, from service readers to service audience innovation, from browsing media to using media, and creating media innovation Out of a community news new media all-media operation. Community is the grass-roots level, but also the focus of the party and government and functional departments at all levels, the foothold. However, in many cases, government departments and residents have only a single channel of government information communication and can not cover all levels of community residents. There is a lack of interaction and poor publicity about the content of government departments’ information and activities. The diverse needs of community residents, who need further engagement and service, integrate into the community and community life. At present, the “Southeast Business Daily” has set up an all-media framework of “one newspaper, one magazine, one newspaper and one newspaper and two weibos” in the field of community news coverage. The majority of community workers can conveniently