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电视文艺晚会是中国电视的一种重要节目形态。1983年中央电视台首届春节联欢晚会成功举办后,电视文艺晚会更是得以蓬勃发展。电视文艺晚会丰富了群众的文化生活,提高了受众的艺术修养,为亿万电视观众带来了快乐。有的晚会,比如中央电视台的“春晚”甚至成为了一种新民俗和独特的文化景观。电视文艺晚会同时也是电视台展现制作水准,提高收视率和广告创收的重要途径。由于晚会的重播次数多,版权开发价值大,且晚会中的某些节目还往往单独或者以汇编的形式重播和开发,所以电视文艺晚会也是电视节目版权管理的重要对象。又因为晚会涉及到的权利人众多,节目类型多样,所以版权管理的难度较大。本文试图探讨电视文艺晚会版权管理的特点和要点,以及如何更好地维护电视台的版权权益。
TV variety show is an important program form of Chinese television. After the successful holding of the first Spring Festival Gala by CCTV in 1983, the TV show was even more prosperous. TV variety show enriched the cultural life of the masses, raised the audience's artistic accomplishments and brought happiness to hundreds of millions of television viewers. Some evening, such as CCTV “Spring Festival Night ” has even become a new folk and unique cultural landscape. TV variety show is also an important way for TV stations to showcase production standards, increase ratings and advertisements. Due to the large number of replayings, the great value of copyright development and the fact that some of the shows are usually replayed and compiled separately or in compilations, the TV show is also an important target for copyright management of television programs. And because of the large number of obligees involved in the evening, the variety of programs, so copyright management is more difficult. This article attempts to discuss the characteristics and key points of the copyright management of the TV show, and how to better protect the copyright rights of the TV station.