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报告揭示,高管关注三大趋势,一场从以“客户为中心”向“客户主导型企业”转型正在进行11月6日,IBM在北京发布《2013年IBM全球首席高管调研报告》。报告指出首席高管们需重新定义企业与客户互动的方式,通过以开放姿态拥抱客户影响力,领跑数字实体融合创新和精心打造互动客户体验三大进程进行转型。报告指出,技术已成为推动企业变革最重要的外部力量,
Report revealed that executives focus on the three major trends, a from the “customer-centric ” to “customer-oriented enterprises ” transformation is underway November 6, IBM released in Beijing, “2013 IBM Global Chief Executive Research report. ” The report points out that senior executives need to redefine how businesses interact with their customers and transform themselves by embracing customer influence with open minds, leading the way in bringing digital innovations together and creating elaborate interactive customer experiences. The report pointed out that technology has become the most important external force in promoting business transformation.