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无论体育营销的效果被吹得如何神乎其神,但一个无法回避的事实是,多数企业的奥运和世界杯营销是失败的,而比亚迪则通过在我乐网进行世界杯视频营销活动,颠覆了这一逻辑。
Regardless of how well the effects of sport marketing are blown, one unavoidable fact is that most businesses fail in marketing the Olympics and World Cups, and BYD has subverted that logic by conducting video games at World Cup.