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在中国的小包装食用油领域,鲁花挑战着行业的规则,通过品类区隔,牢牢地占据花生油这个品类的领导者地位。在当今全球经济不稳定,并且市场竞争激烈的环境下,鲁花依然保持着快速的增长。那么,鲁花凭什么能够一直领跑中国的小包装食用油呢?
In China’s small package of edible oil fields, Lu Hua challenges the industry rules, through the category division, firmly occupy the peanut oil this category leader. In today’s global economy is unstable, and the market highly competitive environment, Lu Hua still maintained rapid growth. So, Lu Hua Why can always lead China’s small package edible oil?