畅销书不是先天命好,出版商在整个出版过程中的斗智斗勇发挥了决定性作用。作为出版人,首先要做的就是定位一个明确的出版方向,并且按照这个出版方向规划重点产品线。当然,在接下来在每本书的策划、编辑和推广过程中,要在这条“明线”的指引下根据每本书的特点进行策划和包装。《3D打印》是2013年上半年我们中信出版社第一分社部门策划的相当成功的一本书。这本书从报选题、 Best-selling books are not inherently good, and publishers play a decisive role in the entire publication process. As a publisher, the first thing to do is locate a clear direction of publication, and in accordance with the direction of this planning key product lines. Of course, in the next process of planning, editing and promoting each book, we should plan and package according to the characteristics of each book under the guidance of this guideline. “3D Printing” is a very successful book planned by the first branch of CITIC Press in the first half of 2013. This book from the newspaper election question,