９０年代以来，迅速发展的计算机互联网络事实上成了全球经济一体化的桥梁和助推器，推动着营销方式的一系列变革。为此，互联网络对营销方式的影响，亦是研究经济全球化与市场营销关系的一个重要环节。近年来，网上营销已成为学术界及实业界所共同关注的热门话题，互联网络给企业的产品开发、商品流通和产品促销带来巨大影响，企业应在这方面进行更多有价值、并超前的研究探讨，适应这种变化以免落后于营销实践。 Since the 1990s, the rapidly developing computer network has in fact become a bridge and a booster of global economic integration and has driven a series of changes in marketing. Therefore, the impact of the Internet on marketing methods is also an important link in the study of the relationship between economic globalization and marketing. In recent years, online marketing has become a hot topic of common concern in academia and industry. The Internet has a tremendous impact on product development, product distribution and product promotion. Enterprises should make more valuable and advance efforts in this respect Study to adapt to such changes in order to avoid falling behind the marketing practice.