日益激烈的市场竞争,使得众多企业深刻认识到在市场机制下,必须借助于市场营销这一手段来适应市场,开拓市场,企业才能得以长足发展。 众所周知,评价一个企业经营成败的重要标准,就是看最终的营销业绩,以一句更通俗的话来讲,也就是这家企业所生产的商品能卖出多少。如果把话说得再“透”一点,不妨可以这样认为:一家企业 The increasingly fierce market competition has enabled many enterprises to profoundly realize that under the market mechanism, enterprises must adapt themselves to the market by means of marketing and explore the market so that the enterprises can make great strides. As we all know, an important criterion for evaluating the success or failure of a business is to look at the final marketing performance. In a more informal term, that is, how much can a company produce? If you put it bluntly, you can think so: a business