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每年6月和11月中旬是传统零售业的销售淡季,电商们则趁机“造节”。阿里巴巴先搭台促成了“双十一”网购狂欢节。京东不甘示弱,趁着每年6·18的店庆日宣传造势,加大打折促销力度,并在其他网商的推波助澜之下,将6.18打造成了与“双11”遥相呼应的全民网购狂欢节,也开启了电商领域半年一庆的局面。然而,这类刺激消费拉动内需的电商促销,却掀起了商标抢滩战。2014年“双十一”前夕,阿里巴巴向媒体发布了一封《通告函》,要求各大媒
June and mid-November each year is the traditional retail sales off-season, electricity providers are taking the opportunity “Made Festival ”. Alibaba first take the stage to promote “double eleven ” online shopping carnival. Jingdong unwilling to infringement, taking advantage of the 6-18 Anniversary promotional campaign to increase discounts and promotions, and other affiliates fueled under the 6.18 hit into a “double 11” echoes all the people online shopping Carnival , Also opened a half-year celebration of the area of electricity supplier situation. However, this type of e-commerce promotion that stimulates consumption and stimulates domestic demand has set off a trademark beachhead war. On the eve of “Double 11” in 2014, Alibaba issued a circular to the media demanding that all media