笔者从事广告教学工作,职业原因,看电视的时候特别“驻”目电视广告。近几年,随着广告主广告意识的增强,广告投入的增加,加之广告制作技术、手段的发展,这种“最短的电视剧”开始好看起来,不再是“上洗手间的时间”。画面虽然好看,但广告构思,广告表现似乎很低劣,很盲目。这种无序 I engaged in advertising teaching, professional reasons, especially when watching TV “resident ” head TV ads. In recent years, with the increasing awareness of advertisers advertising, advertising investment increases, coupled with the development of advertising technology, the development of such “shortest drama ” began to look good, is no longer “on the toilet time ”. Although the picture looks good, but advertising ideas, advertising performance seems very poor, very blind. This disorder