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截至2012年年底,中国已经有4.9亿的网民用过在线视频观看电视剧、综艺娱乐节目,正如腾讯公司网络媒体事业群总裁、集团高级执行副总裁刘胜义所言,“网络视频已经成为了中国网民的第一应用”。据统计,国内在线视频广告收入自2012年下半年起,已连续两个季度实现高速增长。预计2013年中国在线视频行业收入将达到148.32亿元,2015年将超过200亿。可见,越来越多的行业广告主看
As of the end of 2012, 490 million Internet users in China had used online video to watch TV shows and variety entertainment programs. As Liu Shengyi, President of Tencent’s Network Media Business Group and Senior Executive Vice President of the Group, said, “Internet video has become an Internet user of Chinese netizens The first application ”. According to statistics, domestic online video advertising revenue has enjoyed rapid growth for two consecutive quarters since the second half of 2012. It is expected that in 2013 China’s online video industry revenue will reach 14.832 billion yuan and in 2015 it will exceed 20 billion yuan. Visible, more and more industry advertisers look