论文部分内容阅读
1.产品合作。产品合作指在相同的市场上推出功能组合产品,最常见的是组合和品牌组合。如吉列刮胡刀配上永备电池同时销售。这种组合可以扩大产品的功能空间,方便消费者的操作和使用,提高产品的附加值。2.分销合作。分销合作主要有渠道建设合作、实体流通合作、顾客服务合作。渠道建设是企业市场营销活动中非常重要的一环,也是企业面临的最棘手的问题之一。企业可以在渠道设计、渠道决策、中间商选择、中间商控制、中间商激励、中间商调
1. Product cooperation. Product collaboration refers to the introduction of feature combinations in the same market, most notably combinations and brand combinations. Such as Gillette razor coupled with permanent battery sold at the same time. This combination can expand the functional space of the product, facilitate the operation and use of the consumer, and increase the added value of the product. 2. Distribution cooperation. Distribution cooperation mainly channel construction cooperation, physical circulation cooperation, customer service cooperation. Channel construction is a very important part of an enterprise's marketing activities and also one of the most difficult problems facing an enterprise. Businesses can be in the channel design, channel decision-making, choice of broker, broker control, broker incentives, middlemen transfer