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随着中国电影产业的成熟与发展,业界对独立第三方提供的市场测量数据已有越来越多的需求。然而,目前在中国还没有一个针对电影市场和观众的全面、客观、标准、连续性的测量研究,该领域尚属空白。针对目前的市场需求,CSM媒介研究日前完成了首个与国际标准接轨的“中国电影观众测量与评估”研究,并开始正式对外发布研究成果。
With the maturity and development of the Chinese film industry, there is an increasing demand from the industry for the market measurement data provided by independent third parties. However, at present there is no comprehensive, objective, standard and continuous measurement research on the movie market and audiences in China. This area is still blank. In response to the current market demand, CSM Media Research recently completed its first study of “Measurement and Evaluation of Chinese Film Audiences” that is in line with international standards and began publishing research results officially.