新媒体的迅猛发展,打破了原有的媒体格局,媒体竞争更趋白热化,传统媒体遭受着冲击,便捷的移动终端让人们随时随地随身浏览各种信息。面对竞争和挑战,县域媒体怎样才能锁住更多的用户?除了运用新媒体拓展媒介形态和传播渠道外,最重要的就是传播内容。在媒体转型的探索中,长兴传媒集团广播、电视、报纸、杂志、网站全媒体平台一直坚持用互联网思维来做好产品。虽然各平台特色不一,但用户至上的理念、紧接地气的 The rapid development of new media, breaking the original media landscape, media competition intensified, the traditional media have been hit, the convenience of mobile terminals allow people anywhere with a variety of information browsing. In the face of competition and challenges, how can county media lock in more users? In addition to using new media to broaden media forms and distribution channels, the most important thing is to spread the content. In the media transition exploration, Changxing Media Group radio, television, newspapers, magazines, websites, all-media platform has always insisted on using the Internet to do a good job thinking products. Although each platform features different, but the user-oriented philosophy, followed by the atmosphere