媒体是制造奇观文化的最大机构,体育明星则处于被制造、被消费的地位。在此背景下,一些明星对自身的“奇观化”生存进行了抗争,本文以李娜退役为例,对体育明星拒绝媒体奇观现象进行了分析,并提出了化解矛盾的有效路径:一是报道手法上回归新闻专业主义;二是报道理念上坚持奥林匹克精神。 The media is the largest institution that produces spectacle culture, while sports stars are in the position of being manufactured and consumed. Against this backdrop, some celebrities have struggled against their own “spectacle” survival. This article takes Li Na retired as an example to analyze the media star’s rejection of the media wonders and put forward an effective way to resolve the contradictions: First, Reportage return to journalism and professionalism; Second, the concept of reporting adhere to the Olympic spirit.