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随着微博微信以及新闻客户端普及与兴盛,众多新兴媒体的迅猛发展使得我们进入了全媒体时代,在全媒体时代,信息传播活动呈现了许多全新的特点,新闻信息的及时性、交互性更加强烈,新闻信息的来源更加广阔,新闻信息的传递也不仅仅依靠广播、电视、报纸等传统媒体,同时也依靠微博微信等新兴的自媒体,全媒体时代的一个重要的特点就是用户生产信息,即UGC,全媒体时代的到来也给传统记者带来了诸多挑战,同时相伴而来的也有机遇。本文简要分析了全媒体时代信息传播的特点,剖析了全媒体时代传统记者面临的挑战,并重点分析了全媒体时代传统记者应该如何转型。
With the popularization and flourishing of Weibo WeChat and news client, the rapid development of many new media has brought us into the all-media era. In the all-media era, the information dissemination activities have many new characteristics. The timely and interactive news information More intense, the news source of information is more extensive. The news information is transmitted not only by the traditional media such as radio, television and newspaper, but also by emerging self-media such as Weibo and WeChat. An important feature of the all-media age is that users produce The arrival of information, that is, UGC and the all-media era has also brought many challenges to traditional reporters. At the same time, there are also opportunities. This article briefly analyzes the characteristics of information dissemination in the all media era, analyzes the challenges faced by traditional journalists in the all media era, and focuses on how traditional journalists should be transformed in the all media era.