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《公共关系学》是一门综合性、应用性的学科。在高校开设公共关系课程,能够培养当代大学生掌握公共关系协调与沟通、处理危机、咨询建议和塑造内外形象等理论知识和技能,使学生具有深厚的人文底蕴、创新能力和实践能力,为将来求职择业,展示自己才能,打下坚实的基础。从分析独立学院学生特点入手,结合公关岗位能力要求,设计《公共关系学》实训教学项目,将抽象的理论变为可以看得见、摸得着的东西,能有效提高学生的实践能力。
“Public relations” is a comprehensive and applied discipline. The establishment of public relations courses in colleges and universities can cultivate contemporary undergraduates mastering the theoretical knowledge and skills of public relations coordination and communication, handling crises, counseling and suggestions and shaping internal and external images, so that students can have profound humanistic background, innovative ability and practical ability to work for the future Career, show their talent, lay a solid foundation. Starting from the analysis of the characteristics of independent college students, combined with the ability requirements of public relations post, the design of “public relations” training teaching project, the abstract theory into something that can be seen and felt, can effectively improve students’ practical ability.