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如何制订最优的价格策略已成为对于汽车制造厂家来说至关重要的课题。本文通过对多种常见汽车价格研究方法的比较,引出一种最为真实、动态的反映汽车市场及消费者心理的定价策略模型,并通过具体的案例对模型的设计过程、分析结果予以说明、验证。
How to formulate the best price strategy has become a crucial issue for auto manufacturers. In this paper, a comparison of several common car price research methods leads to one of the most realistic and dynamic pricing strategy models that reflect the market and consumer psychology of the automobile industry. The design process and analysis results of the model are illustrated and verified through concrete cases .