剑门蜀道旅游区拥有众多高品位、高密度、唯一性与垄断性的世界级旅游资源,并于2012年纳入世界文化遗产备选名录,依托108国道,自驾游市场巨大。但在旅游发展的过程中存在着大量的问题。本文分析了剑门蜀道旅游产品开发现状,总结其存在不足,再结合其旅游资源提出剑门蜀道自驾、骑游、徒步旅游产品开发的具体思路和方法。 Jianmen Shu Road tourist area has many high-grade, high-density, uniqueness and monopoly of world-class tourism resources and included in the 2012 World Heritage List, relying on 108 State Road, Zijia You market is huge. However, there are a lot of problems in the process of tourism development. This article analyzes the present situation of tourism development in Jianmen Shu Road, sums up its existing shortcomings, and then combines with its tourism resources to put forward specific ideas and methods for the development of self-driving, riding-riding and trekking products in Jianmen-Shu Road.