在与新媒体的融合过程中,相对全国性、大区域性传媒,地方媒体的出奇制胜之策在于“不对称”。媒体要充分挖掘自身优势,发挥独有特色,做好品牌营销。本文对“不对称”策略进行认真分析,为地方报业拓展发展空间“抛砖引玉”。 In the process of integration with new media, the surprising policy of local media and local media relative to the whole country and large region lies in “asymmetry ”. The media should fully tap its own advantages, give play to its unique features and do a good job of brand marketing. This article carefully analyzes the “asymmetry” strategy and expands the development space for local newspaper industry.