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王老吉品牌归属之争与iPad商标纠纷,同是在商界内两大具有标志性的商标之争案,却让我们可以一窥中外企业的战略智慧白露过后,秋意渐浓。然而,王老吉和加多宝的品牌之争却依然未减夏日的火气。时下,可以有效传达品牌诉求的媒体几乎都有凉茶的形象。而且,几乎是王老吉与加多宝的“大尺度”PK。在文戏不够过瘾的前提下,双方旗下的员工们又上演了令人瞠目的全武行。据媒体报道,在南昌市著名的步行街胜利路上,原本同场搞促销的广药和加
Wong Lo Kat brand ownership dispute and the iPad trademark dispute, both in the business community with two landmark trademark dispute, but let us have a glimpse of the strategic wisdom of Chinese and foreign enterprises, the autumn getting stronger. However, Wang Lao Ji and JDB also did not reduce the brand of the summer’s anger. Nowadays, almost all the media that can effectively convey brand appeal have the image of herbal tea. Moreover, almost Wong Lo Kat and JDB “s” large-scale "PK. In the play is not fun enough under the premise of the employees on both sides staged a compelling all-out martial arts. According to media reports, the famous Pedestrian Street in Nanchang Shengli Road, the original market with the promotion of Guangzhou Pharmaceutical and Canada