论文部分内容阅读
以“公众账号”为切入点,通过问卷和访谈形式,对大一至大三431名大学生微信使用情况、公众账号的选择标准和关注度等方面进行调查。从知、情、行等维度出发,探讨分析账号发布的博文对大学生的人生职业规划、社会价值观、生活态度、习惯养成等方面产生的影响。大学生关注较多的“公众账号”为学习方法、职业规划、社会热点、心理健康、生活感悟等,挑选标准以包含社会元素和生活元素的信息量、经验值为考量,倾向于选择社会热点和生活感悟类的“公共账号”进行深入加工。后期深入关注过程中,看似主动关注,实则被动接受。在影响程度上,仅有在接受生活感悟类资讯时,是知情行三者统一,其余影响作用都仅停留在认知或情感层面。
Taking “public account” as the starting point, through questionnaires and interviews, we investigated the use of WeChat of 431 freshmen and juniors, the selection criteria of public accounts and the degree of concern. Starting from the dimensions of knowing, feeling and performing, this paper analyzes and analyzes the impact of blog postings on college students’ career planning, social values, life attitude and habits. College students pay more attention to the “public account ” for learning methods, career planning, social hot spots, mental health, life perception, selection criteria to include social elements and life elements of the amount of information, empirical values for consideration, tend to choose the community Hot spots and life perception class “public account ” for further processing. In the latter part of the process of in-depth attention, it seems that the initiative, but actually passive acceptance. In the degree of influence, only when receiving the information of life perception class, is the knowledge of the three unification, the rest of the influence is only in the cognitive or emotional level.