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本文对国内外关于文化差异对FDI进入模式影响的研究进行了综述,发现影响研究结果呈现分歧:有些学者认为文化距离越大,企业越有可能选择高控制模式进入海外市场,有些学者持相反意见,另外一些则认为文化距离对进入模式选择几乎无影响。最后,本文梳理了关于对文化差异和FDI进入模式的关系起调节作用的因素研究,从调节效应角度解释上述分歧。
This dissertation summarizes the research on the impact of cultural differences on FDI entry mode at home and abroad, and finds that there are disagreements on the research results. Some scholars think that the greater the cultural distance, the more likely the enterprises will choose the high control mode to enter the overseas market. Some scholars hold the opposite opinion While others think that cultural distance has little effect on the choice of mode of entry. Finally, this article combs the research on the factors that play a regulatory role in the relationship between cultural differences and FDI entry patterns, and explains the above differences from the perspective of regulatory effect.