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作为企业管理的中心环节,财务管理在有效应对和克服金融危机、提升企业核心竞争力、助推经济腾飞等方面发挥着非常突出的作用。在全球经济普遍低迷、发展的不确定性继续增加的形势下,《中国总会计师》杂志逆势而为,强势推出了首届“中国企业财务价值品牌评价”活动。该活动是《中国总会计师》杂志社继率先提出“财会文化”、“和谐财会”、“财务管理者的社会责任”之后的又一全新的命题。如春雨浇灌干涸的土壤、似春雷震醒懵懂的万物。夏至时节,全球经济危机仍在蔓延,《中国总会计师》杂志社为何提出这一相关政府部门、专家学界尚未接触的理念?带着诸多疑惑,近日新浪网、中国总会计师网等相关媒体特地采访了资深管理专家、高级记者、中国总会计师协会副秘书长、《中国总会计师》杂志社社长兼总编刘丽君。
As the central part of business management, financial management plays a very prominent role in effectively coping with and overcoming the financial crisis, enhancing the core competitiveness of enterprises and boosting economic growth. Under the situation of the global economy downturn and the uncertainty of development continued to increase, China Chief Accountant magazine launched the first “Evaluation of Chinese Enterprises’ Financial Value Brands” against the background of the trend. The activity is another brand-new proposition after “China’s Chief Accountant” magazine pioneered “Accounting Culture”, “Harmonious Accounting” and “Social Responsibility of Financial Managers”. Such as spring rain dried soil, like spring thunder awakened to know everything. During the summer solstice, the global economic crisis is still spreading. Why did the China General Accountants magazine put forward the concept that the relevant government departments and experts and scholars have not yet reached out? With so many doubts, the relevant media such as Sina.com and China General Accountants Network specially interviewed Senior management expert, senior reporter, deputy secretary-general of China Association of Chief Accountants, president and chief editor of China Chief Accountant magazine Liu Lijun.