一、企业品牌战略的必要性分析。自从我国加入WTO以来,世界知名品牌全面登陆中国内地,中国企业越来越认识到国际竞争的必要性和紧迫性。同时,中央政府提出全面建设创新 First, the necessity of corporate brand strategy analysis. Since China’s accession to the WTO, world-renowned brands have landed in mainland China comprehensively. Chinese enterprises are increasingly aware of the necessity and urgency of international competition. In the meantime, the central government has proposed building and innovating in an all-round way