浅析关山景区发展现状及对策研究

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关山拥有丰富的旅游资源,景区开发优势明显。目前景区开发中存在景区内小交通缺乏,旅游基础设施不完善,猴山剧场管理混乱,景区旅游产品单一,缺乏特色旅游产品,缺少旅游专业相关人员及宣传力度不够等问题。本文以旅游景区开发原则为导向,针对目前景区开发中现存问题探讨了景区的未来发展,提出关山景区应扩大小交通规模,加强旅游基础设施建设,猴山剧苑实行票价统一、演出时间统一的管理方法,开发特色旅游产品实行品牌战略,加强景区从业人员队伍建设,加大宣传力度积极拓展旅游市场等解决方法。 Guanshan has a wealth of tourism resources, scenic development obvious advantages. At present, the development of scenic spots in the area there is a lack of small transport, tourism infrastructure is not perfect, the monkey theater management chaos, scenic tourist products single, the lack of special tourism products, tourism professionals lack the lack of publicity and other issues. This paper, based on the principles of the development of tourist attractions, discusses the future development of the scenic spots in view of the current problems in the development of scenic spots. It is suggested that the scale of small-scale transportation should be expanded in Guanshan scenic area and the construction of tourist infrastructures should be strengthened. Of the management methods, the development of specialty tourism products brand strategy, strengthen the construction of the ranks of scenic workers, increase publicity efforts to actively explore the tourism market and other solutions.
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