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中国入世 ,使得我国的媒体突然之间生存和置身于全球化的竞争之中。在经历媒体集团化改组整合之后 ,我国的各类媒体第一次集体亮相于韩日世界杯的赛场上 ,从而形成我国媒体与其他国家媒体的竞争 ,以及国内媒体合作且竞争的格局 ,上演了一场场精彩的传媒的世界杯比赛。其中的成功与失败必将成为新闻传播学、传媒营销学中的典型个案。本期“中国传媒的世界杯”发表中央电视台前方报道团团长岑传理的《中央电视台的世界杯转播与报道》 ,唐敏的《聚焦媒体世界杯报道与竞争》 ,董奕、夏宁的《论我国电视专业体育频道的生存现状和发展模式———以世界杯为例》 ,以及熊永新的《个性独立创新———从世界杯看网络媒体新闻业务发展》等文章 ,引领我们从另外一个视角观察硝烟仍存的韩日世界杯。
Since China’s accession to the WTO, the media in our country have suddenly survived and been exposed to the global competition. After experiencing the consolidation of the media group, all kinds of media in our country collectively appeared for the first time on the arena of the World Cup in Korea and Japan, so as to form the competition between the media of our country and the media of other countries and the pattern of cooperation and competition in the domestic media. The wonderful media world cup match. One of the success and failure will surely become a typical case in journalism and media marketing. This issue of “World Cup of China Media” published “CCTV World Cup broadcast and coverage” by the head of the former CCTV reporting group, Tang Min’s “Focusing on the World Cup Media and Competition”, Dong Yi and Xia Ning’s “On China’s Television Survival status and development mode of professional sports channel --- Take the World Cup as an example, and Xiong Yongxin’s article ”Independent Innovation of Individual Character --- Viewing the Development of Online Media News Business from the World Cup" and other articles lead us to observe from another perspective that the smoke still exists Korea-Japan World Cup.