国家政策所形成的温室,使得中国烟草行业一直以来都是品牌意识的“西伯利亚”,如何打造品牌似乎是种杞人忧天。但随着国家烟草政策的进一步开放,烟草专卖局“大流通、大市场、大品牌”行业整合思路的提出以及烟控条约在中国的正式生效,于是乎,忽如一夜春风来,如何打造自身品牌 The greenhouses formed by national policies have made China’s tobacco industry always brand-conscious “Siberia” and how to build a brand seems to be a real concern. However, with the further opening up of the national tobacco policy, the proposal of integrating the tactics of “big circulation, big market and big brand” of the Tobacco Monopoly Bureau and the entry into force of the tobacco control treaty in China have led to the sudden appearance of a night of spring and how to build up its own Brand