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现如今,汽车窗膜市场已经进入“品牌林立”的时代,原有的国外窗膜品牌“独霸”市场的格局正逐渐发生改变。汽车后市场竞争也因品牌多日趋白热化,然而真正具有领导意义的强势窗膜品牌依然稀缺,市场秩序混乱,部分企业甚至面临严峻的生存挑战。自康得新控股“北极光”、双星新材全资收购江西科为,今年初“能膜”品牌的强势发布等,这一系列举动,不仅推动汽车窗膜中国制造的崛起,也标志着国产高端汽车窗膜品牌正在形成,并将在窗膜市场格局中占据愈发重要的地位。
Now, the car window film market has entered the “brand everywhere” era, the original foreign window film brand “dominate ” the market pattern is gradually changing. After the automobile market competition is also due to the brand more and more intense, but the real leadership of the strong window film brand is still scarce, the market order is chaotic, some companies even face severe challenges to survival. Since Kang De was the new holding “Northern Lights ”, Double Star acquired a wholly owned subsidiary of Jiangxi Branch, early this year, “to membrane ” a strong release of the brand, etc. This series of moves not only promote the rise of car window film made in China , Also marks the domestic high-end car window film brand is being formed, and will occupy an increasingly important position in the window film market structure.