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进入新世纪,中国市场买方特征的日益加深和消费需求的日趋多样化,给激烈竞争中的国内外企业带来了新的挑战。为了保持竞争新优势,国内外知名企
In the new century, the increasing features of buyers in the Chinese market and the increasing diversification of consumer demands have brought new challenges to domestic and foreign enterprises in fierce competition. In order to maintain the new competitive edge, well-known enterprises at home and abroad