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互联网+时代企业核心竞争力发生了显著的转变,激烈的产品之间的竞争已经变成红海市场,而商业模式的创新与发展成为企业打造核心竞争力的蓝海战略。商贸类院校大学生进行创新创业项目选择时,可以充分发挥其在市场研发、管理创新等方面的专业优势,在研发新的商业业态、打造新的商业模式、创造新的商业价值链等方面进行积极的探索。
The core competitiveness of enterprises in Internet + era has undergone significant changes. The fierce competition among products has become the market of the Red Sea. The innovation and development of business models have become the Blue Ocean Strategy for enterprises to build their core competitiveness. When undertaking innovative and entrepreneurial projects, business and university students can give full play to their professional advantages in market research and management innovation and other aspects, and conduct research and development of new business formats, create new business models and create new commercial value chains Active exploration.