要让13亿中国人记住一款新配置的手机,你应该怎么做?过去10年中,无论是诺基亚、摩托罗拉、LG,还是苹果,它们告诉我的经验是,投入数千万甚至上亿的广告,占领电视、互联网、广播、报纸和杂志的醒目位置,在中国的各个地方——北京、上海、广州或者成都,举办各具特色的用户体验会;联合分布在中国数百个城市的柜台、门店,推出丰富多彩的促销活 What should you do to get 1.3 billion Chinese to remember a newly configured handset? The past 10 years, whether Nokia, Motorola, LG or Apple, have told me the experience is that tens of millions or even billions Occupy prominent positions on television, the Internet, radio, newspapers and magazines and hold unique user experience experiences in various parts of China - Beijing, Shanghai, Guangzhou or Chengdu - and co-located in hundreds of cities in China Counter, store, launched a colorful promotional activities