据世界旅游组织近期的一份报告预测 ,到 2 0 2 0年 ,我国将成为世界第一大入境旅游接待国。同时 ,随着我国人民生活水平不断提高 ,旅游已逐渐成为人们休闲方式的首选 ,成为居民新的消费时尚。我国旅游业面临着机遇和挑战。根据旅游业自身的特点 ,结合我国国情 ,提出了以发展旅游业为突破口 ,刺激消费需求 ,促进经济增长的发展战略 According to a recent report of the World Tourism Organization, China will become the world’s largest host country for inbound tourism by 2020. At the same time, with the continuous improvement of people’s living standards in our country, tourism has gradually become the first choice for people’s leisure and become the residents’ new consumption fashion. China’s tourism industry is facing opportunities and challenges. According to the characteristics of tourism itself and in combination with China’s national conditions, this paper proposes a development strategy that takes tourist industry as a breakthrough to stimulate consumer demand and promote economic growth