论文部分内容阅读
随着信息技术和因特网技术的发展,企业纷纷都建立了自己的网站,顾客通过企业网站即可了解企业所提供的一切服务。近年来,企业网站已经成为企业的主要营销工具,作为企业来说,仅仅依靠自己的网站就可以完全实现网络营销吗?是不是还需要将网络营销进行拓展,尤其是到知名网站(如阿里巴巴B2B的平台)做一些产品供求的广告,还要利用论坛、邮件、博客,微客,贴吧等进行营销,这些营销手段是新时期正在运用的最新手段,代表了网络营销的发展新趋势。本文在介绍了新时期网络营销存在问题的基础上,结合实例重点介绍了新时期网络营销发展趋势。
With the development of information technology and Internet technology, enterprises have set up their own websites in succession. Customers can learn about all the services provided by enterprises through the corporate website. In recent years, the corporate website has become the main marketing tool for enterprises. As an enterprise, it can completely realize the network marketing only by relying on its own website. Is it still necessary to expand the network marketing, especially to well-known websites such as Alibaba B2B platform) to do some product supply and demand advertising, but also the use of forums, e-mail, blog, micro-guest, paste it and other marketing, these marketing tools are the latest means of being used in the new era, representing the new trend of network marketing. Based on the introduction of the existing problems of network marketing in the new era, this article mainly introduces the development trend of network marketing in the new era with examples.