一个受到资源束缚的中小企业应当如何与大企业竞争?从波特的三类战略框架——差别化、成本先导、焦点战略中可以看出在中小企业缺少资源的情况下,只有关注于市场划分的焦点战略适合它们。 波特:三类战略在中小企业的应用 中小型企业并不是一个大企业的小型版本。因此,中小企业大量借鉴大企业的战略规划,即使不是有缺陷 How should a small and medium-sized enterprise constrained by resources compete with large enterprises? From Porter's three strategic frameworks - differentiation, cost leadership and focus strategy, we can see that in the absence of resources, SMEs only focus on market segmentation The focus strategy fits them. Porter: Three types of strategy in the application of SMEs Small and medium enterprises is not a small version of a large enterprise. Therefore, a large number of SMEs learn from the strategic planning of large enterprises, if not flawed