军队形象,是军队软实力的重要组成部分。良好的军队形象,不仅关系到军事任务的完成、政治目标的实现,而且直接影响世界公众对于一个执政党乃至整个国家形象的认知与评价。特别是面对互联网、新媒体浪潮的冲击,塑造中国军队和中国军人在互联网上的良好形象,已经成为一个刻不容缓的重要课题。加强自我形象管理,从根源上净化涉军舆论环境。在社会转型期和矛盾凸显期,人们仇富、仇官、仇特权的心理和情绪,逐步转向军队这个特殊群体。网民往往乐于发现且发布那些有违其 The image of the army is an important part of the military’s soft power. Good military image not only concerns the accomplishment of military tasks and the realization of political goals, but also directly affects the world public’s perception and assessment of the image of a ruling party and even the entire country. In particular, in the face of the impact of the Internet and the new media and the shaping of a good image of the Chinese army and the Chinese military on the Internet, it has become an urgent and important issue. Strengthen self-image management and purge the media-related public opinion environment from the root causes. In the period of social transition and contradictions, the mentality and mood of people’s hatred of foes, their hatred of their enemies and their hatreds have gradually shifted to this special group of the army. Internet users are often happy to discover and publish those contrary to its