品牌价值是企业价值的重要组成部分,提升品牌价值的前提是提升客户体验。当前,基层邮政对客户体验这一抽象的认知仍需细化。给寄递客户“便捷化”体验。对客户而言,在物品寄出后,当物流信息能够实时反馈在网上,能通过互联网、手机APP便捷查询,并收到签收短信反馈时,便会对邮政服务产生安全感和愉悦感。在寄递服务中,信息畅通、高效与否直接决定着寄递时限的 Brand value is an important part of corporate value, the premise of enhancing brand value is to enhance the customer experience. Currently, grassroots postal customer experience of this abstract understanding needs to be refined. To send customers “convenience ” experience. For customers, after the items are sent out, when the logistics information can be fed back online in real time, and can be conveniently queried through the Internet and the mobile APP, and received the feedback of the received SMS, the postal service will have a sense of security and pleasure. In the delivery service, information flow, efficiency or not directly determines the delivery deadline