本文通过对感觉、知觉含义的介绍,指出了在营销中分析感觉阈限的必要性,并指出在营销活动中企业应如何在广告、价格、卖点促销、顾客满意度增加等方面更好地利用感觉阈限来实施市场营销策略,避免因消费者感知偏差产生的负面效果,提升营销业绩。 This paper points out the necessity of analyzing the sensory threshold in marketing through the introduction of sensory and perceptual meanings and points out how enterprises should make better use of advertising, pricing, selling promotions and customer satisfaction in marketing activities Sensory threshold to implement marketing strategies to avoid the negative effects of consumer perception of bias to improve marketing performance.