随着网络剧和网络娱乐节目的兴起,电视节目受到的冲击越来越大,各大卫视都在想方设法从节目设置的各个环节寻找突破之路。节目主持人作为一个电视品牌和一个栏目的代言人,意味着核心竞争力。为了提升节目的收视率和知名度,越来越多的电视节目开始启用明星来做主持人,并逐渐成为一种常态化现象。 With the rise of network dramas and online entertainment programs, the impact of television programs is getting bigger and bigger. All major TV studios are trying their best to find breakthroughs in all aspects of programming. The presenter, as a TV brand and a section of the spokesperson, means core competencies. In order to enhance the ratings and popularity of programs, more and more television programs have started to use celebrities as moderators and have gradually become a normal phenomenon.