伴随经济全球化趋势,我国商品营销越来越趋向连锁集约化等国际模式转变,这也带动了药品经营行业的蓬勃发展,据中投顾问医药行业研究员郭凡礼分析,2001年到2008年,我国药品零售市场规模年平均增长率为21%左右。在上海这一特大型国际化大都市,近十年来药品零售企业规模、销售数量上升趋势尤其明显,就奉贤区,由2002年的43家发展到2009年的125家,增长率达到344%,这说明零售药业不仅满足了社会公众健康用药需求,也促 With the trend of economic globalization, the marketing of commodities in our country is becoming more and more internationalized, such as chain intensive. This has also led to the vigorous development of the pharmaceutical industry. According to Guo Fanli, a researcher in China’s investment consulting industry, from 2001 to 2008, China’s pharmaceuticals The average annual growth rate of the retail market is about 21%. In the mega-cosmopolitan city of Shanghai, the scale and sales volume of pharmaceutical retail enterprises have been on the rise especially in the last decade. In Fengxian District, the number grew from 43 in 2002 to 125 in 2009, an increase of 344% This shows that retail pharmacies not only meet the needs of the public health medication, also urged